Health insurers make a killing.
Hospitals keep us from dying.
Half of which don’t even make a profit.

It’s pretty much that simple. So Trinity Health kept it that simple with this national PSA-ish campaign about how health insurers are making billions in record profits while squeezing health systems—whose margins are either slim or non-existent—for more and more money.

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Adventist Glendale Brand Campaign

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Atlantic Health System Brand Campaign