So good, doctors live here.

How does a company like Brookdale Senior Living convince physicians to recommend their services to their elderly patients? It’s not easy, because despite their huge influence on their elderly patients, research shows that physicians don’t know much about the industry.

We decided to do it with what—or who, rather—physicians trust most: other physicians. In an entertaining and unexpected way, our broadcast script “Doc” reveals that more physicians choose Brookdale than any other senior living community.