Good ideas don’t happen without great clients. And a healthcare client like UC Davis Health is exceedingly rare. They wanted to talk about something more than service lines and online appointment-making. Something more than convenient locations and USNWR awards. They wanted to talk about something more than even medicine.

They wanted to talk about feeding the food-insecure. About providing under-skilled workers with job training. About how better health actually requires more than healthcare.

It worked.

• Awareness about UC Davis Health’s primary care offerings rose 96%.

• Website clicks increased 10%.

• The number of people who enrolled in a new healthcare plan just to access their care went up by 8.7%.