Believe in Better.
(Some clients actually do.)

Sometimes it all begins with a manifesto.

To get ourselves in the right headspace. To get our clients in the right headspace. And maybe even get some lines out of it.

Well, with this manifesto, we got literally everything out of it: an internal anthem video script to rouse the team members of the health system (just below on left). Scripts for broadcast spots (like the one below on right and below that). Print and digital headlines (below that).

Good ideas don’t happen without great clients. And a healthcare client like UC Davis Health is exceedingly rare. They want to talk about something more than service lines and online appointment-making. Something more than convenient locations and USNWR awards. Something more than even medicine.