Health is all about community. The behaviors, beliefs and attitudes we share. And when communities have healthy attitudes, they tend to be healthier. Motivated by this truth, MultiCare—a health system based in Tacoma, WA—decided to send out a clear and unmistakeable call to their community.

The call came in the guise of a campaign named Health Is Calling. Not so much an obligation but an opportunity. A rallying cry. A call to action. An invitation to do life on full volume, in full vibrancy, at full tilt.