Waking up in a dark cow pasture with your spine crushed? Your wife hearing your deadly heart defect while you were watching TV? Your throat doubling in size without any obvious cause? Your daughter having a dozen surgeries before she was five?

Think of any of that before you chose your health insurance?

The health system best equipped to turn serious, unexpected and even bizarre health contingencies into happy endings is probably worth thinking about your next open-enrollment period.

That’s what this campaign from UC Davis Health was all about.